Tawny Lam
CEO, President, Chairperson of the Board of Directors

  • Joined in 2011
  • CEO and co-founder in 1992 of Diamond Sofa in Commerce, CA
  • Extensive experience in U.S. furniture product marketing
  • Bachelor of Science in Business and Finance from California State University, Los Angeles
  • Fluent in English, Chinese and Vietnamese

Jeffery Chuang

  • 22 years of Experience in the Accounting Field
  • Bachelor of Science in Finance, California State University - Northridge
  • Master of Science in Taxation, Golden Gate University, Los Angeles
  • Certified Public Accountant
  • Member of California Society of Certified Public Accountants
  • Fluent in English and Chinese


Mark Chapman
VP, Marketing

  • Sales Manager of Diamond Sofa since 2004
  • 20 years of experience in the furniture industry
  • Previously Director of Purchasing for ACE TV Rentals, Central Rents and Day Page
  • Graduated from Augustana College with a Bachelor of Science Degree in Business Administration Management and Marketing

Chris Steadman
Director of Internet Sales

  • Responsible for all internet sales related transactions at Diamond Sofa
  • More than 20 years of sales experience
  • Prior positions include sales positions at Chicco, USA, Zapf Creation and QVC
  • 13 years of experience at QVC: in areas of Crafts and Leisure, Cooking and Dining, Home Improvement, Home Accents and Furnishing, Sports and Fitness
  • Bachelor’s degree from Temple University